Messaging Research and Polling Library

Since December 2022, Vera Action has conducted extensive public opinion research and message testing to understand voters’ perceptions of crime and their preferred policy solutions. With these findings in hand, we conduct briefings and provide messaging guidance to politicians, campaigns, committees, and caucuses, on how to effectively counter “tough-on-crime” rhetoric and talk affirmatively about safety.
Messaging Research and Polling Library
Since December 2022, Vera Action has conducted extensive public opinion research and message testing to understand voters’ perceptions of crime and their preferred policy solutions. With these findings in hand, we conduct briefings and provide messaging guidance to politicians, campaigns, committees, and caucuses, on how to effectively counter “tough-on-crime” rhetoric and talk affirmatively about safety.

State Polling and Messaging Research

California

Winning the Narrative in California

David Binder Research (December 2023).
Full Report

Virginia

Post 2023 Election Survey and Ad Testing

HIT Strategies (November 2023).
Full Report

New York

Public Opinion on Crime, Bail, and Immigration

Lake Research Partners (August-November 2023).
Full Report

Michigan

Public Opinion on Crime and Safety

GQR (October 2023).
Full Report

National Polling and Messaging Research

National

Perceptions of Crime and Safety Nationally and in Seven Battleground States

GQR (September 2023).
Full Report

National

Accountability Messaging

PerryUndem (June 2023). Report forthcoming.

National

Crime and Safety in the 2022 Midterms Part II

PerryUndem (January 2023).
Full Report

National

Crime and Safety in the 2022 Midterms Part I

PerryUndem (December 2022).
Full Report

National

2022 Midterms Exit Poll

Hart Research (November 2022).
Full Report

National

Responding to "Tough-on-Crime" Narratives

PerryUndem (July 2022).
Full Report