Messaging Research and Polling Library

Since December 2022, Vera Action has conducted extensive public opinion research and message testing to understand voters’ perceptions of crime and their preferred policy solutions. With these findings in hand, we conduct briefings and provide messaging guidance to politicians, campaigns, committees, and caucuses, on how to effectively counter “tough-on-crime” rhetoric and talk affirmatively about safety.
Messaging Research and Polling Library
Since December 2022, Vera Action has conducted extensive public opinion research and message testing to understand voters’ perceptions of crime and their preferred policy solutions. With these findings in hand, we conduct briefings and provide messaging guidance to politicians, campaigns, committees, and caucuses, on how to effectively counter “tough-on-crime” rhetoric and talk affirmatively about safety.

State Polling and Messaging Research

Pennsylvania

Winning the Narrative in Pennsylvania

GQR (March 2024).
Full Report

New York

NY-03 Special Election Survey Findings

GBAO (February 2024).
Full Report

California

Winning the Narrative in California

David Binder Research (December 2023).
Full Report

Virginia

Post 2023 Election Survey and Ad Testing

HIT Strategies (November 2023).
Full Report

New York

Winning the Narrative in New York

David Binder Research (Apr 2022); Lake Research Partners, (Aug-Nov 2023); GBAO (Feb 2024)
Full Report

Michigan

Winning the Narrative in Michigan

GQR (October 2023).
Full Report

National Polling and Messaging Research

National

On Crime and Safety, Real Solutions Matter More to Voters Than Trump’s Convictions

PerryUndem (June 2024).
Full Report

National

Testing “Tough On Crime” Versus “Serious About Safety” Messages

YouGov (May 2024).
Full Report

National

Perceptions of Crime and Safety Nationally and in Seven Battleground States

GQR (September 2023).
Full Report

National

Accountability Messaging

PerryUndem (June 2023). Report forthcoming.

National

Crime and Safety in the 2022 Midterms Part II

PerryUndem (January 2023).
Full Report

National

Crime and Safety in the 2022 Midterms Part I

PerryUndem (December 2022).
Full Report

National

2022 Midterms Exit Poll

Hart Research (November 2022).
Full Report

National

Responding to "Tough-on-Crime" Narratives

PerryUndem (July 2022).
Full Report