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Polling Report

Testing “Tough On Crime” Versus “Serious About Safety” Messages

Surveys show an affirmative narrative works
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Messaging Guide

Countering Willie Horton-Style Attacks on the Border and Immigrants

Polling Report

Winning the narrative on safety, accountability, and justice in Wisconsin

Ad Spending Report

Five Takeaways on Political Ad Spending on Crime and Immigration in the First Half of 2024