Explore Our Resources

Since December 2022, Vera Action has conducted extensive public opinion research and message testing to understand voters’ perceptions of crime and their preferred policy solutions. With these findings in hand, we conduct briefings and provide messaging guidance to politicians, campaigns, committees, and caucuses, on how to effectively counter “tough-on-crime” rhetoric and talk affirmatively about safety.
Explore Our Resources
Since December 2022, Vera Action has conducted extensive public opinion research and message testing to understand voters’ perceptions of crime and their preferred policy solutions. With these findings in hand, we conduct briefings and provide messaging guidance to politicians, campaigns, committees, and caucuses, on how to effectively counter “tough-on-crime” rhetoric and talk affirmatively about safety.

National

Policy Platform

A New Federal Paradigm for Safety, Accountability, and Justice

February 2026
Full Report

Election Analysis

Making Meaning of Crime in 2025’s Off-Year Elections: Five Takeaways on a New Paradigm for...

November 2025
Full Report

Polling Analysis

How to Fight and Win the Crime Debate

September 2025
Full Report

Polling Analysis

Winning the Narrative on Safety and Justice in House Battleground Districts

May 2025
Full Report

Election Analysis

SAFETY AND JUSTICE ON THE BALLOT IN 2024: Making Meaning of How Crime and Immigration Impa...

November 2024
Full Report

Analysis

Five Takeaways on Political Ad Spending on Crime and Immigration in the First Half of 2024

August 2024
Full Report

Messaging Guide

Countering “Tough on Crime” Rhetoric with a “Serious About Safety” Frame

June 2024
Full Report

Polling Analysis

On Crime and Safety, Real Solutions Matter More to Voters Than Trump’s Convictions

June 2024
Full Report

States

Policy Platform (California)

Eight Big Ideas to Build a Safe California

January 2026
Full Report

Polling Analysis (Wisconsin)

Winning Wisconsin’s Voters on Safety, Accountability, & Justice

February 2026
Full Report

Polling Analysis (New York)

Winning New York's Voters on Safety

November 2025
Full Report

Polling Analysis (New Jersey)

How to Win the Narrative on Safety, Accountability, and Justice in New Jersey

August 2025
Full Report

Election Analysis (New York)

Five Takeaways on Crime in the New York City Mayoral Primary

July 2025
Full Report

Polling Analysis (Virginia)

Winning the Narrative in Virginia

May 2025
Full Report

Polling Analysis (Wisconsin)

Winning the Narrative on Safety, Accountability, and Justice in Wisconsin

September 2024
Full Report

Polling Analysis (Pennsylvania)

Winning the Narrative in Pennsylvania

March 2024
Full Report

Polling Analysis (California)

Winning Back the Narrative on Safety, Accountability, and Justice in California

December 2023
Full Report

Polling Analysis (Michigan)

Winning the Narrative in Michigan

October 2023
Full Report

Polling Analysis (Chicago, IL)

Chicago Mayoral Runoff Survey

April 2023
Full Report